The women’s health category is rapidly evolving, with consumers seeking proactive solutions to optimize well-being. Gut and vaginal health play a critical role in overall wellness, making probiotics a vital component of women’s health routines.
Join us Thursday, February 20, 2025 – 2:00 pm EST / 11:00 am PST – as we explore the unique needs of female consumers, the science behind targeted probiotics, and how advanced strains meet today’s demands for holistic health.
Webinar Speakers details:
Presenter: Marlena Hidlay, Director, Brand Marketing & Innovation; Church & Dwight
Marlena Hidlay is the Global Director of Marketing and Innovation for Arm & Hammer Specialty Products. Before joining 16 months ago, she spent 15 years in the human nutrition and health industry, marketing premium ingredients for dietary supplements, infant, food, and beverage segments.
Presenter: Amy Westcott, Manager Supply Chain and Operations; Church & Dwight
Amy Wescott, a master’s-educated microbiologist, has a nine-year career at Church & Dwight. Starting as a research scientist, Amy leveraged her deep understanding of microbial sciences to enhance product efficacy and safety, bringing cutting-edge probiotic solutions to market.
Moderator: Jill Haydinger, Brand Marketing Manager; Church & Dwight
With a keen focus on B2B marketing, Jill Haydinger drives the promotion of specialized ingredients, including Evolved Probiotics™ and beyond, based on data-driven insights to address evolving consumer health needs.